Project Description

Overview

Snapdragon Consulting provided public relations support to the Open Workspace Providers Group, a network of workspace providers created by the London Enterprise Panel (LEP) and supported by the Greater London Authority (GLA).

The group was tasked with raising the profile of issues affecting incubators, accelerators, coworking spaces, artist studios and makers spaces in London. It was also tasked with developing policy to support the Mayor of London’s key priorities.

As part of this, Snapdragon were tasked with providing a public relations programme that would support the objectives of the group and raise the profile of its work. We attended each meeting of the group and designed a PR programme to meet the brief. Snapdragon were also responsible for the group’s social media activity and the lobbying of Government that was undertaken.

Outcome

The work of the group was covered in a number of key target publications including Estates Gazette, Property Week, Planning Magazine, Forbes, the Huffington Post, Artsy and others. A Twitter presence and Tumblr page was established and members of the group regularly contributed to GLA publications and events run by New London Architecture and the Institute for Public Policy Research (IPPR) in order to ensure that the group’s message was heard by a wider group of providers.

The group helped to commission research by IPPR into the value of open workspace in London, and formed a seven point agenda that formed the basis of a direct lobbying campaign prior to the 2016 Mayoral election.

A direct lobbying campaign was also instituted that involved meetings with senior civil servants in the Department for Communities and Local Government, the Department for Business, Innovation and Skills, HM Treasury and within the Mayor of London’s office. The group also met with Sadiq Khan’s mayoral campaign team before the election in May 2016, and contributed to his pledges to reverse permitted development rights policy in London, and to take action to support affordable workspace across London.

The work of the group will continue to operate, in a new form, following an announcement by the Mayor of London to establish a new “Workspace Providers Board” which will report directly to Sadiq Khan and his Deputy Mayor for Planning and Regeneration, Jules Pipe.